Rule Four Consulting

The commercial and financial engine room for consulting firms

Keep more of what you earn — and get your time back.

You built your firm on brilliant delivery and hard-won clients. But pricing, utilisation, project margins and cash are probably still run on instinct and spreadsheets, in the gaps between client work. That's where profit quietly leaks — and where your time disappears.

We install the machinery that stops it. Then, if you want, we run it.

Positioning

Advice, or the work?

There is no shortage of people who will tell a consulting firm owner what to fix. Benchmark reports, growth frameworks, peer groups, route maps — all of it useful, and all of it ending at the same place: a list of things you now have to go and do yourself, in the evenings, around client work.

We are the other thing. We rebuild the rate card. We reconstruct the utilisation numbers so they mean something. We build the model and run the monthly rhythm.

You are not buying a plan for a commercial finance function. You are buying the function.

The problem

Where consulting firms leak yield

Yield leakage is the gap between what your team, rates and pipeline should earn — and what you actually bank. It almost always comes from the same places.

A

Pricing set by habit

Day rates inherited or guessed, never rebuilt from true cost — and quietly falling behind every salary rise.

B

Utilisation no one manages

No targets, no planned-versus-actual tracking, senior people doing junior work, bench time invisible.

C

Margin invisible until year-end

Loss-making projects and unprofitable clients hiding inside the firm-wide average.

D

Discounting with no floor

Rates cut to win work until the discount becomes the price. Premium work charged at standard rates.

E

Scope creep delivered free

Overruns absorbed, “just one more thing” never converted into a change order.

F

Cash trapped in the business

Slow invoicing, unconverted WIP, weak credit control — profit earned on paper, not banked.

Every one of these is fixable. Every one maps to a service. See what we do →

Why Rule Four

We show the arithmetic

This industry is full of confident numbers with nothing behind them — a target margin, a utilisation rate, a valuation multiple, none of them with a stated source or a range. We publish the working: where the figure came from, what it was calculated on, and how wide the spread actually is. You can check everything we tell you, which is the point.

5–150
People in the firms we work with
5
Modules, bought singly or run as a service
Fixed
Fees and scope. No contingent gimmicks

See where your margin is leaking

The Commercial Health Check shows you, in days, where profit is escaping — and exactly what it would take to fix it. Fixed fee, no obligation, and the fastest way to see how we work.

Book a Commercial Health Check Or try the free scorecard